I know passions have been raised and if nothing else, we have learnt just how divided our nation is, but I have been genuinely surprised by how last Friday has affected sentiment and how it has been reported in the media.
Now, I am not for one moment going to express my political views or try to explain why the referendum went the way it did, because, even if I could, it is now irrelevant. It was democracy at work and unless we want to move to North Korea or live under a dictatorship, for good or for bad, we are where we are and this is the “New Normal!”
I do think however, that it is shame that rather than interviewing the likes of Sir James Dyson, (Inventor of the Dyson Vacuum Cleaner), or Sir Anthony Bamford, (The Chairman of JCB), successful and aspirational business people who see the positives for our nation by being out of the European Union, the media have continually broadcast the “Merchants of Doom” since Friday, and I say to everyone, where is the positive?
My business partner and I have been selling IT services, luxury commodities and bespoke business development services for over 25 years, through many so called “End of The World” moments, and yes there have been challenges, some far worse than the challenges we face today, but there has always been a recurring theme;
“In Times Of Change There Are Always Opportunities!”
The pace of the world and the pace of change is faster than it has ever been, but good people are capable of great things and as before, we will survive and become stronger. I ask everyone to remember the poignant quote of the great industrialist, Henry Ford.
“Whether You Think You Can, Or Think You Can’t, You Are Right!”
All businesses, including our own, now have a stark choice; we either roll up our sleeves and look to take advantage of the opportunities that are now available, or we don’t. And in reality, that has always been our challenge, ever since we have been in business, so in reality what has changed?
The reality is that the majority of business leaders who were negative about the ramifications of Brexit were the leaders of big business, like Virgin and Ryan Air; well these are unlikely to be your target audience, and even if they were, there are 1,000’s of owners of SMB’s who are positive about being released from the red tape, bureaucracy and restrictive trade practices dictated by the EU.
Here at Virtuoso Consultancy, a specialist business development consultancy company working with IT Companies and MSP’s, we are specialists in providing the marketing and business development strategies required in order to grow your business in any market conditions.
Having ourselves owned and development many businesses over the years, including an IT infrastructure company which my business partner was instrumental in growing from £900k to in excess of £3 million during the challenging market conditions of the recession, we have a wealth of knowledge of how to successfully grow businesses.
Merging techniques from my own strong business development background outside the technology sector with my business partner’s wealth of experience in the VAR/MSP marketplace, has allowed us to create a powerful fusion of marketing and business development initiatives to draw new prospects to your business and maximise opportunities to do business with existing customers.
Some of the strategies we use include content marketing, blogging, LinkedIn initiatives, building a media presence, direct targeted marketing campaigns (including prospect data acquisition), SEO, utilisation of existing customer bases, converting social media leads into real life prospects, seminars, shows, and much more.
In addition, where required, we can also provide consultancy around managing the sales/enquiry process, management controls to maximise sales opportunities and structuring and scaling up the operational side of the business.
We can work to supplement in-house resources, or act as a fully managed outsourced service. We'd love to have an informal chat with you over a coffee to see if there are any ways we could help you grow your business in these exciting times.
If this is of interest please do not hesitate to contact Andrew Banning on 0118 947 1010 or at andrewb@virtuosoconsultancy.co.uk
