With the shift towards cloud services, ever-decreasing margins from hardware and software and rapid consolidation in the channel (all of which have incidentally already led to the channel in the States shrinking by an estimated 36% since 2008), ensuring your marketing is highly effective has never been more important.
With most UK resellers refocusing their businesses and transitioning towards MSP, Consultancy or Cloud Provider status, the battle for new customers is well and truly underway, and now is the time to carve out your niche and make sure you are targeting and converting the RIGHT customers. After all, if you are spending good money on acquiring new customers, why would you choose anything but the ones who will be the most desirable and most lucrative to your business moving forward?
Organic growth is great - there is nothing to beat a customer referral or someone you've dealt with before who has moved to a different company - but that's just not enough to sustain serious and fast business growth. Whether you're looking to build up your business value ready for exit, you're looking to take bigger profits to sustain your lifestyle, or you're needing a swift uplift in turnover to cover new investments in people or infrastructure, you need a sound marketing strategy that will deliver results.
- So just how effective is your current marketing strategy?
- What type of business is it yielding?
- Are you concentrating on the highest ROI activities?
- Are there other things you should be adding into the marketing mix?
- Does your current marketing strategy support your business growth objectives for 2017 and beyond?
You see, we've been there and done it ourselves, so we know what works and what doesn't for VAR’s, MSP’s and all IT companies. We are “current” in terms of the market conditions prevailing today and have already built highly targeted sales, marketing and business development campaigns for MSP’s and VAR’s, building bespoke product offerings including public Wi-Fi services, secure cloud based hosted desktops and traditional IT infrastructure services for companies looking expand into the Pharmaceuticals, Law, Independent Schools, Recruitment, Accountancy and Financial sectors, to name just a few.
In many cases we build and run the campaigns from the ground floor up, operating as your outsourced sales and business development resources partners, or alternatively just build the highly targeted and effective marketing campaigns required to feed your sales operation and to drive growth to your business.
Alternatively, we can just complete the marketing review for you, in order to identify areas of immediate growth available to your business, (as invariably they are already in the 4 walls of your business, providing you know where to look), and to identify new routes to market for your existing product or services offerings.
If you would like to find out more, then please contact me on andrewb@virtuosoconsultancy.co.uk when I would be delighted to hear from you to discuss your growth aspirations and how we can work together to help you achieve them.
