Why Should MSP’s and VAR’s Be Verticalising?,,,,,,,,

In my last post, Is Verticalising the key to success for MSP’s and VAR’s? I promised I would write this post with some of the pertinent answers to the question above. Well one of the reasons you should be “Verticalising” is proven by the very fact that you are reading this message. Why? Well in this case you have been a target customer of a “Verticalised” sales, marketing and business development approach yourself.

Now before you shut this message down, just think about this statement for one moment, because my business is no different to yours and I have the same challenges.  I am one of the founders of Virtuoso Consultancy and as a company we build, deliver and run bespoke and highly effective sales, marketing and business development campaigns for IT companies and the producers of software packages.

We have “Verticalised” our marketing messages for our professional services offering on the basis that we know that what we deliver can offer the solution to the current sales, marketing and business development challenges being experienced by MSP’s and VAR’s and we have delivered our message subtlety, and in most cases over a period of up to 6 Months, to our target audience, of which you are one!

If you look back over the messages we have sent you, both content messages and direct messages, you will notice that we have always spoken about the pressing operational issues being experienced by companies like yours and let you know that we can deliver the solution to these business and operational challenges; if you hadn’t believed that you would have “Unsubscribed” and you certainly wouldn’t find yourself reading this message.

And another thing, I have gained your attention and your interest because I’m playing to the 3 most powerful purchasing “Drivers” in the B2B sales channel. I know that this is important because like me you are running a business, you are very busy and you haven’t got the time to read messages that don’t grab your attention. I know that, on-going, I will gain your interest and then your trust, if I show you that what we offer can either;

·        Make you more money.

·        Save you money.

·        Help you to sleep better at night, by overcoming the fear of punitive legislation.

Like all our customers you are a successful business professional, you are good at what you do and eventually you will have a commercial requirement for what we are very good at. Which in essence is getting your “Value Proposition” over to your target audience and generating new opportunities for your company to do business.

If you feel that you can’t do this yourselves because the skills do not exist in your business to deliver what is required, you will look to reach out and acquire those skills and at that moment?,,,,,,,, well who has earnt your trust and convinced you over the last 3 to 6 months that they can deliver these skills to your business?,,,,, Has the penny dropped yet?

And your business is no different! If you have a ground breaking or market leading product or services offering, you mustn’t be the world’s best kept secret. To be successful in selling what you have to offer you must identify the problems it solves, and in what verticals. Then you must look to target the decision makers in your target businesses with messages that will engage with them over time, because another inconvenient truth is that 95% of the people you are likely to target will have no business to give you at that moment, so they need to receive your messages until they do.

Sounds daunting, I know, but it can be done; if you are still reading this message, just let that fact sink in! Because Virtuoso Consultancy can achieve the same for your business. If you want to grow your business via building sustainable, effective and highly profitable sales pipelines, in vertical markets, then Virtuoso Consultancy can deliver this for you.

Working on a flexible basis around the needs of your business and supplying the skills and expertise required in order to succeed on your behalf, we have already constructed and delivered successful growth models for IT businesses operating in the Independent Schools, Pharmaceuticals, Legal, Recruitment, Accountancy and Financial Services sectors, to name just a few. We have existing, highly effective and proven business sales marketing and business development campaign modules ready for your business,  that have already been utilised to sell  many different product or services offerings.

My fellow directors and I have over 40 years combined experience in growing businesses and can deliver sales, operational, business development and marketing experience that is IT sector specific, straight to your door.

We know how to build these models, they are “Current” and continually evolving, we know how to target and speak to the decision makers in your target markets and most importantly, we know how to grow your business and make you money!

If this has resonated with you and you would like to explore how we can help you achieve your growth aspirations, then please do not hesitate to contact me on 0118 947 1010, or at andrewb@virtuosoconsultancy.co.uk