Friday, 11 May 2018

The Business Swiss Army Knife For MSP’s And VAR’s!



One of the most iconic and well known products on the planet; instantly recognisable and infinitely useful, everyone should have one because if you do you will have the right tool for every eventually.

Now wouldn’t it be fantastic if there was a business version of the Swiss Army Knife for VAR’s and MSP’s containing a tool for every eventuality, so rather than having a selection of blades, some scissors, pliers and a phillips screwdriver, etc. it contained the tools required to:
  • Get you more new customers.
  • Improve service delivery.
  • Maximise productivity within technical departments.
  • Improve margins.
  • Evolve your business in a changing marketplace.
  • Overcome the skills shortage of new business development professionals.
  • Build effective new business development campaigns.
  • Maximise on-going and existing revenue streams and profit opportunities.
  • Protect your current customer base from hostile approaches from your competitors.
  • Build genuine USP’s that are of genuine value to customers and presented in their language.
  • Build verticalised new business development campaigns for target markets.
  • Build the contact databases for your target customers.
  • Write effective sales proposals and competitive pitches.
  • Develop effective content marketing campaigns and blogs.
  • Make effective use of LinkedIn and social media.
  • Re-write your website content or sales materials.
  • Implement an effective new business development follow-up process. 
  • Project manage technically and politically complex client projects to successful completion on time and on budget. 
This is in effect the service that we are offering the owners of MSP’s and VAR’s: to be your Swiss Army Knife and to supply the right tool for the job, just as you need it. Effectively this role is no different to what we do for all our MSP and VAR clients; which ultimately involves us going on to work on a flexible basis around the needs of their business and supplying the skills and expertise required in order to succeed on their behalf.

Whether you need to use us to deliver a fully outsourced sales and marketing campaign using our proven business development models, or you need short-term or ongoing access to experienced MSP consultants to fill the gaps where you have a specific business challenge or skills shortage, Virtuoso Consultancy are your Swiss Army Knife to use as you deem appropriate to overcome skills shortages, provide expertise on a flexible basis and ultimately increase your profitability.

My fellow directors and I have over 40 years combined experience in growing businesses and can deliver sales, technical, operational, business development and marketing experience that is IT sector specific, straight to your door.

We know how to build new business development campaigns and to drive them towards successful outcomes; the initiatives involved are “Current,” continually evolving and proven in the demanding trading conditions of today, not in the past. We know how to maximise productivity, improve margins and align your service delivery model with your commercial goals. We know how to evolve a VAR/MSP to thrive in today’s fast-changing marketplace with the challenges that cloud and a plethora of emerging technologies are bringing to the industry. Most importantly, we know how to grow your business and make you money!

If this post has resonated with you and you would like to explore how we can help you achieve your growth aspirations, via our flexible business development consultancy approach, (supplying expertise required as and when it is required), then please do not hesitate to contact myself or my colleague Jane Gatfield on 07788 227654, or email us at andrewb@virtuosoconsultancy.co.uk or janeg@virtuosoconsultancy.co.uk

For more information about our services please visit www.virtuosoconsultancy.co.uk

To read more posts covering all aspects of sales, marketing and business development for MSP’s and VAR’s, please visit our blog; to http://it-business-growth-strategies.blogspot.co.uk/

DOWNLOAD THE WHITE PAPER
This post forms a small portion of a white paper I have written covering The Art of The Approach, a specific sales based white paper written for the IT Sector. To request a copy please email me directly at andrewb@virtuosoconsultancy.co.uk

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